Botanica is a packaging project that I created as a design exercise. My goal was to create sleek and modern designs that effectively communicate the natural, high-quality ingredients and benefits of the products to the customer. To do this, I first research and analyze market trends and our target audience to ensure that the design direction is relevant and appealing. I then present multiple concept ideas to the team for feedback and iteration. Ultimately, my designs aim to enhance the customer's experience with our products and leave a lasting impression.

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